Your Legacy at Work and in Life Do Matter

In 1989, the great singer/songwriter Carole King penned a compelling song, Legacy. She tells the listener that while we are trapped running in a rat maze, we forget to think about the legacy we want to leave behind. This timeless song asks the following question: How...

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Making Your Brand Work Abroad

While global branding remains a hot topic, it is often improperly implemented. A company or organization cannot establish a global brand without making a commitment to a new marketing strategy, one that speaks the same languages as the various markets with honesty and...

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The Business of YOU: Reflecting On Your Personal Brand

My Mom used to say to my five siblings and me: "Be careful with what you say and what you do, for whatever you choose reflects on our family name and reputation." Looking back, I realize she provided us with early training on the natural personal branding process—such...

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Getting To Yes! Pitching Ideas To The C-Suite

Strategic communication manages very focused messages and achieves goals while respecting the complexities of interacting with different audiences. The point of communicating strategically is to turn situations into action. It is critical to understand how the...

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