by Michele Wierzgac | Sep 19, 2016 | Blog
While global branding remains a hot topic, it is often improperly implemented. A company or organization cannot establish a global brand without making a commitment to a new marketing strategy, one that speaks the same languages as the various markets with honesty and...
by Michele Wierzgac | Sep 12, 2016 | Blog
My Mom used to say to my five siblings and me: “Be careful with what you say and what you do, for whatever you choose reflects on our family name and reputation.” Looking back, I realize she provided us with early training on the natural personal branding...
by Michele Wierzgac | Sep 5, 2016 | Blog
We can debate economics and how it translates to job security, but there is no doubt organizations continue to focus on cutting labors costs. Why? Labor costs comprise 80 percent or more of an organization’s operating costs. This fact clearly creates another problem...
by Michele Wierzgac | Aug 27, 2016 | Blog
Strategic communication manages very focused messages and achieves goals while respecting the complexities of interacting with different audiences. The point of communicating strategically is to turn situations into action. It is critical to understand how the...
by Michele Wierzgac | Aug 20, 2016 | Blog
Now more than ever the world needs inspirational leaders at work. Why? One third of U.S. employees are unhappy with their jobs and are planning to leave. Very few people are eager to go to work. Disengaged employees are looking for a leader that will inspire them into...
